On June 24, Alfa Romeo will be 115 years old, a memorable milestone the global brand is celebrating today with the official presentation of a celebratory logo, paying homage to an extraordinary history of Italian passion, style, and sporting competition. The new logo is thus shared with the official clubs and with all fans around the world, for use at events and rallies, and in dedicated materials and local initiatives.
It is a symbolic but potent gesture to emphasize the profound and visceral bond between the brand and its passionate “Alfisti” fandom, in a relationship that knows no bounds of geography or time, but which thrives on a common passion and the sharing of the brand's founding values. For its reveal to the world, Alfa Romeo has chosen a special moment of the year: these days, the brand and its fans are remembering the historic victory at the 1930 Mille Miglia with Tazio Nuvolari and the debut of the Quadrifoglio at the 1923 Targa Florio.
115 years on the move: the celebratory logo that tells the story of the Alfa Romeo spirit
The 115th anniversary logo celebrates Alfa Romeo’s heritage, in a contemporary design that combines past, present and future. The ascending diagonal of the number “115” symbolizes the momentum and drive for innovation, core values embedded in the brand's DNA. The “5,” the focal point of the composition, is embraced by the Biscione, the brand’s historic and iconic emblem used here as both a visual and symbolic element to create depth and a sense of three-dimensionality. The bold contrast between the deep black of the numerals and Alfa red is reminiscent of the brand’s identity, defined by passion, sportiness, and Italian style. The presence of the Biscione and the graphic structure pay homage to the historic celebratory Alfa Romeo logos, reinterpreted in this case according to a minimalist and contemporary approach.
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16 April 2025
