Bugatti's 115-year journey has reached a new milestone with the introduction of the Bugatti Tourbillon, heralding an entirely new era for the brand.
This evolution was celebrated with an incredible series of festivities at the Château Saint Jean in Molsheim, culminating in a spectacular World Premiere, ‘La Grande Première’. More than just the debut of next-generation performance, the event showcased the future direction of a marque at the vanguard of the automotive world since its inception.
Particularly significant, the launch of the Tourbillon marked not only the first car introduced under the collaborative partnership of Bugatti and Rimac but also the first major gathering at Bugatti’s Molsheim headquarters since the 110-year celebrations in 2019. The festivities honored those who have played an integral role in Bugatti’s history – from customers to partners and employees across the brand’s eras – with a week of unparalleled experiences.
The highlight of the week, the highly exclusive ‘La Grande Première’ on June 20, saw a select group of more than 300 guests come together to be among the first to witness the future of Bugatti. Welcomed by Bugatti’s board of management – led by CEO, Mate Rimac, President Christophe Piochon and Managing Director Hendrik Malinowski – attendees were given the opportunity to witness an incredible line-up of iconic models of the past. Icons like the Type 57SC Atalante, celebrated as one of the most elegant car in the world, the Type 35, heralded as the most successful racing car ever, and the Type 41 Royale, recognized as one of the most ambitious luxury cars of all time.
Read the press release
-
-
25 June 2024
