In 11 and 12 October Ducati took part in the 20th edition of the Autostyle Design Competition, the event promoted by Berman S.p.A which every year hosts the excellences of international automotive design.
In the fascinating setting of Villa Schiarino Lena, on the outskirts of Mantua, Ducati showcased the four motorbikes that make up the Multistrada dynasty, which turns twenty this year, the model that marked the history of the Company giving life to one of the most successful families of the Bologna-based motorcycle manufacturer.
Andrea Ferraresi, Director of Strategy & Centro Stile Ducati and Andrea Amato, Chief Motorcycle Designer, presented the evolution of the Multistrada's design over the course of its twenty-year history during a workshop which gave participants the opportunity to discover the creative processes that characterize the DNA of this family of motorcycles.
“It was exciting to participate in Autostyle to talk about Ducati design. Style is one of the three fundamental values of the brand and is one of the distinctive elements that make a Ducati unique and recognisable. We decided to bring an in-depth look at the Multistrada to have the opportunity to celebrate twenty years of this motorbike once again, which for us is synonymous with cutting-edge technology, performance and emotions combined with a unique and distinctive style", declared Andrea Ferraresi, Director of Strategy & Centro Stile Ducati.
Each one of the bikes on display at Autostyle represented a milestone not only for Ducati but for the entire world of motorcycling
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13 October 2023
