Fluency, a driving force behind growth for advanced materials and advanced engineering businesses, launched a dynamic new brand identity, marking a significant milestone in its evolution since its inception in 2017.
This comprehensive rebrand reflects Fluency's expanded capabilities and unwavering commitment to connecting innovation and driving global success for its clients in these critical industries.
"We've outgrown our label," said Gemma Hardy, Managing Director of Fluency. "We’re not just a marketing agency anymore; we’re strategic partners who empower businesses to achieve transformative growth across every facet of their operations. This rebrand embodies that evolution, showcasing the depth and breadth of our expertise in connecting innovation with opportunity on a global scale."
A new look, a new era of growth
The rebrand introduces key updates to Fluency's identity, including:
• A refreshed logo featuring interconnected nodes, symbolising the dynamic interplay between technical expertise and strategic business acumen. This design represents Fluency’s core strength: connecting highly technical knowledge with the strategic thinking needed to achieve commercial success.
• A powerful new tagline: "Attract, Connect, Elevate," perfectly captures Fluency’s mission to propel its clients forward.
• A revamped website, targeted social media campaigns, and collaborations highlighting its extensive network and expertise.
• The introduction of four specialised business units, highlighting Fluency’s capabilities and providing a clear structure to reflect the diversity and breadth of its operations:
o Fluency Exchange: Driving growth through strategic consulting, mergers & acquisitions, consortia building, and market development.
o Fluency Marketing: Building powerful brands and executing impactful digital strategies and communications.
o Fluency Events: Creating impactful experiences, from targeted exhibitions to maximising ROI.
o Fluency People: Connecting top talent with leading opportunities and providing specialised training for the engineering and marketing sectors.
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08 January 2025
