A new, even larger and more eye-catching headquarters is set to represent Automobili Lamborghini in Rome. In light of the tremendous response that the House of Sant’Agata Bolognese has seen in recent years in the “Eternal City”, the decision was made during the company’s 60th anniversary year to relocate the new dealership to 1100 Via Tiburtina, in a complex that will better suit the needs of customers.
The new facility consists of a showroom, workshop, and an area exclusively dedicated to pre-owned cars, across a total of over 1000 square meters.
Rome has always played a strategic as well as symbolic role for Automobili Lamborghini, as the capital of its home country with which the company has a strong historical bond.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini commented: “It is a real pleasure to be here in Rome to inaugurate this new showroom space. As we have always maintained, Italy is a key country for Lamborghini, and initiatives like this show how tangible our bond with the territory is.”
"In Italy, the extra-luxury segment is particularly well-established, and for the past five years we’ve had the opportunity to represent Lamborghini," said Fulvio Nobile and Rolando Cellitti, owners of Lamborghini Rome. "We are honored that Lamborghini has chosen us and that they continue to believe in us as a partner dealer. On behalf of our team, we guarantee that Lamborghini customers will continue to receive impeccable customer service as they discover the brand and the expanding product range."
Inside the dealership, the new range of products on display is enhanced by a special area devoted to Ad Personam, where customers can create a customized configuration for their new Lamborghini. The customization program offered by the dealership allows owners to choose from an almost infinite number of paint options for their new car, as well as multiple interior variants, including leather, special stitching, carbon fiber elements, and many other exclusive options. For the ultimate customization, owners can also visit the Ad Personam Studio in Sant'Agata Bolognese to personalize their Lamborghini with the assistance of an ad personam specialist.
In the image: Rolando Cellitti, CEO Gruppo L'automobile - Stephan Winkelmann, CEO and Chairman Automobili Lamborghini - Fulvio Nobile, CEO Lamborghini Roma
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31 October 2023
