McLaren is marking 30 years of Ayrton Senna’s incredible legacy of performance with a powerful and emotive tribute that visually represents his vibrant personality and outlook on life, and his three Formula 1 World Championship titles and five Monaco Grand Prix victories with McLaren.
In parallel with a one-off livery for the MCL38 Formula 1 cars that will be driven by Lando Norris and Oscar Piastri at the 2024 Monaco Grand Prix, McLaren Automotive celebrates Ayrton Senna’s talent, racing achievements and more with the Senna Sempre livery; a unique, hand-painted tribute to Ayrton applied on a pre-production McLaren Senna from McLaren’s own heritage collection.
The Senna Sempre livery has been created as part of McLaren’s ongoing association with the Ayrton Senna Institute. It showcases not only the peerless paint mastery and craftmanship that McLaren Automotive is uniquely placed to deliver through McLaren Special Operations (MSO), but also distinctive visuals honouring the Formula 1 career of Ayrton Senna, his tenacious drive for perfection, Brazilian nationality and McLaren racing history – including on the streets of Monaco – through bright and bold paint colours and bespoke interior treatments.
The McLaren Senna, revealed in December 2017, is the most extreme McLaren road car ever made. Designed, engineered and developed as the ultimate track-oriented car for the road, it delivers total commitment to uncompromised performance.
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29 May 2024
