More than 1.400 Lamborghinis from 23 countries participated in “Bull Runs” around the world during November, showing off the traditional mustache decals on their hoods as a symbol of support for Movember. For the fourth year in a row, Automobili Lamborghini renewed its commitment to the association founded in 2003, which raises funds and awareness on important issues related to men’s health, including prostate cancer, testicular cancer, mental health and suicide prevention.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini remarked: “Again this year we made sure there was plenty of support for Movember, mobilizing dealers and customers around the world in an initiative that we care deeply about. As always, our objective is to continue to raise awareness in an ever-widening public, with the hope that everyone feels inspired to do their own part to support organizations like Movember that remain consistently engaged with such important issues.”
A highlight of Lamborghini’s Movember activities took place on 2 November in Miami, where over 150 super sports models started from various locations on the USA’s east cost and made their way to Miami Beach. As well as the Florida initiative, the support of dealers globally saw Bull Runs held across 23 different countries and in the most evocative locations, such as the Sydney Opera House. The motorcades were not only limited only to road cars, but race cars also sported the mustache decals on their hoods during the Lamborghini Super Trofeo World Finals held in Jerez de la Frontera in November. In this competition, which is the culmination of the Lamborghini Squadra Corse season, all the participating cars sped around the track with mustaches of different colors.
Great success was also achieved by one of this year's new initiatives, hosted at the Lamborghini Museum in Sant’Agata Bolognese. Visitors took part in a symbolic game, guessing the number of walnuts in a container. The initiative aimed to raise awareness about testicular cancer, using walnuts as a metaphor to emphasize the importance of prevention and regular check-ups. However, Lamborghini’s commitment to promoting personal health and well-being is also reflected in the company itself: the House of Sant’Agata Bolognese is deeply dedicated to creating a healthy work environment via a series of preventative initiatives, including medical check-ups, informational conferences and special podcasts. Promoting physical and mental well-being, Lamborghini demonstrates its commitment to building a workplace that is inclusive and positive for all, confirming a holistic view of the health and care of its employees.
Lamborghini offers not only concrete initiatives, but also words that can strongly communicate the message of Movember. One powerful moment took place during Lamborghini Day Germany on November 7, where Justin ‘JC’ Coghlan, co-founder and director of the organization, took to the stage to share his experiences. JC recounted his journey and underscored the importance of prevention and awareness-raising about men’s health issues. His story deeply engaged and inspired the audience, highlighting the synergy between Movember and Lamborghini in amplifying a message of awareness, hope, and collective commitment.
The end of November brings the official conclusion of the activities of Lamborghini in support of Movember, however, the commitment of the House of Sant’Agata Bolognese to raising awareness about men's health remains unwavering and continues throughout the entire year.
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03 December 2024
