McLaren Automotive revealed detail of its future design language. Underpinned by 60 years of racing heritage and extraordinary supercars, this next era of McLaren design will be defined by five core principles, upon on which the design fundamentals of McLaren’s next-generation cars will be based.
The visual expression of this Design DNA references McLaren’s innovative and highly successful approach to motorsport engineering, fused with cutting-edge, lightweight supercar design. The new, multi-faceted design ethos paves the way to a new design language appropriate for McLaren vehicles in new segments and with future powertrain technologies.
“Racing is in our DNA, and beauty flows from this relentless pursuit of performance. We are deeply inspired by six decades of McLaren history, but we are not rooted in our past. Our Design DNA will build McLaren into a brand that delivers 60-years of motorsport heritage in incredible lightweight supercars and beyond. A new era, with new vehicles, more product differentiation, and with Performance by Design at the heart of it.”
Tobias Sühlmann, Chief Design Officer, McLaren Automotive
The McLaren Design DNA’s five principles encapsulate Performance by Design. These pillars represent the theory behind McLaren’s new design direction.
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03 April 2024
